I-69 Documentary: Connecting the Crossroads
HNTB / INDOT

The Challenge

Translate a complex, 75-year, multi-billion-dollar infrastructure project with decades of historical political friction and public controversy into a unified, compelling, human-interest narrative that celebrates a monumental organizational and state milestone.

The Strategy

• Executive Coordination: Collaborated directly with state agency leadership, governors, and public policy advocates to build a comprehensive 30+ minute macro-narrative capturing the historic scope of the project.

• Data-Driven Storytelling: Structured the narrative core around critical business and societal metrics—including safety improvements, community connectivity, and a $4 billion economic development impact—to justify the investment and align stakeholders.

• Human-Centric Focus: Interwove technical engineering achievements with personal accounts from the workers, advocates, and community members who built the corridor, successfully humanizing massive-scale public infrastructure.

The Impact

• Industry Excellence: Honored with a prestigious Telly Gold Award for exceptional achievement in long-form documentary filmmaking and enterprise storytelling.

• Definitive Legacy Asset: Produced a high-impact legacy media piece extensively utilized by public and private entities to mark the historic completion of America's last superhighway.

• Macro Creative Leadership: Successfully managed complex, multi-layered executive approval workflows, demonstrating advanced capability in macro-scale creative direction and long-form narrative management.